Blake, Cassels & Graydon LLP

Pei Li is a partner in the Advertising and Regulatory Law Group at Blakes. She regularly assists clients in a variety of industries, including food and beverage, pharmaceutical, life sciences, cannabis, cosmetic, retail, and consumer goods sectors, and helps them navigate complex compliance regimes (including product and facility licensing, inspection requirements, packaging and labelling, product classification, and product recalls). In the area of marketing and advertising, Pei regularly advises clients on misleading advertising, claims substantiation, contests and promotions, and various matters relating to the execution of online and offline media campaigns. Pei also has a breadth of experience providing health-care compliance advice to clients looking to invest in health industries, and works with organizations to provide creative solutions to a wide range of regulatory issues, including interactions and business arrangements with healthcare professionals.