M. Firon & Co Advocates and Notaries
Alongside its expertise in often cross-border antitrust and competition matters, where the team routinely appears before the ICA, the Israeli District Court and the Supreme Court, M. Firon & Co Advocates and Notaries also assists clients with regulatory and compliance issues. Competition and antitrust department head Mazor Matzkevich has recently handled a variety of criminal cartel cases, class actions and notifications by the ICA, and works closely together with international practice head Eytan Epstein. Associate Inbal Rosenblum Brand is also recommended.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'One of the largest law firms in Israel with broad specialisations. It has first-class experts in a range of different fields, thus being able to provide a comprehensive response to the diverse legal needs of companies.'
- 'Mazor Matzkevich has extensive experience as a lawyer at the Israeli Competition Authority and the US FTC. Her approach is creative and flexible, and her knowledge is always up-to-date. She is very dedicated to the companies she works with and succeeds in promoting corporate programmes.'
- 'The team of lawyers assisting me is professional, very service-oriented, helpful and approachable. They proactively update the relevant regulatory changes.'
- 'Mazor Matzkevich is a perfect lawyer, with excellent US and Israeli experience. Really phenomenal. Outstanding.'
Key clients
- Epsilon
- Psagot
- MasterCard
- Herzelya Medical Center
- Amutat Artzi - Independent Physicians' Union
- ERN
- Toshiba Corporation
- Israir - Terminal 1 aviation
- The Histadrut – Israel's workers Union
- the Israeli Federation of independent Record Labels
- Maadane Gorme
- Ashtrom
Work highlights
- Represented longstanding client MasterCard regarding various antitrust matters.
- Represented Toshiba in three class action suits estimated at approx., NIS 1 bn brought against it and other international corporation per EU Commission decision regarding international cartels.
- Advised ERN regarding various antitrust matters.
Lawyers
Rising stars
Leading individuals
Mazor Matzkevich is a partner at M. Firon & Co., heading the competition, antitrust and regulatory affairs department. Ms. Matzkevich practice focuses on all aspects of antitrust including the criminal aspects and the evolving segment – concentration and the food law. In addition Ms. Matzkevich advises corporations through all phases of white collar crime investigations, including corruption and bribery investigations in Israel and around the world. After her mandatory internship at the District Attorney's Office in Jerusalem, where she represented the State of Israel in criminal and civil proceedings, she was admitted to the Israeli Bar in 1998. Ms. Matzkevich then joined the Israel Antitrust Authority and between 1999-2002 led the Authority's criminal practice. In 2001 she was appointed Head of the Authority's Criminal Section. While holding this position, Ms. Matzkevich supervised the Authority's prosecutors in criminal cases. She herself represented the Authority in litigation proceedings at the District and Supreme courts. Ms. Matzkevich personally led the key criminal cases of the Authority, including the first case in which prison sentences were imposed on cartel members. Ms. Matzkevich was also responsible for the Authority's regulatory activity in sectors such as professional organizations, water and environment. Between 2001-2002, she also served as the legal counsel of the Authority's Procurements and Tenders Committee. In 2002 Ms. Matzkevich was admitted to the New York State Bar, and in 2003 she joined the Federal Trade Commission's North East Regional Office as a staff attorney. During her six years tenure at the Federal Trade Commission (FTC), Ms. Matzkevich practiced both antitrust and consumer protection law. She was the lead counsel or co-counsel of merger and non-merger cases involving various industries, including high-tech, retail, pharmaceuticals, agro-chemistry, energy, hospitals, and food. Ms. Matzkevich was part of the FTC's litigation team in the cases of North Texas Specialty Physicians and Whole Foods/Wild Oats. She also took part in the Intel investigation (regarding its conduct relating to AMD). Ms. Matzkevich's consumer protection practice at the FTC included investigation and trial of false advertisements, fraud, telemarketing regulation, and privacy cases.
Practice head
The lawyer(s) leading their teams.
Mazor Matzkevich, Eytan Epstein