‘Outstanding’ practice head Gary Assim steers the Shoosmiths LLP practice, praised by clients for its ’great mix of experience and new talent’. The team is regularly involved in cross-border brand enforcement, anti-counterfeiting advice and brand strategy work, especially within the retail and fashion arenas, among others. Assim possesses a strong reputation in retail sector work, and Anastasia Fowle’s client roster includes leading vehicle manufacturers. Associate Eloise Di Pasqua routinely instructs clients on the protection, exploitation and enforcement of their IP rights.
Testimonials
Collated independently by Legal 500 research team.
‘The breadth of the knowledge is vast, and the practice covers all intellectual property rights. I am confident that the team provides the very best advice to protect, enhance and enforce clients' intellectual property assets.’
'Eloise Di Pasqua is clever and understands client's needs.’
‘The team's members are all stand-out IP practitioners and are experienced and confident in handling even the most complicated IP matters. Partner Gary Assim is outstanding.’
‘The team are so helpful and super quick at responding. Any query we have they are very responsive.’
‘Eloise Di Pasqua has proven that she is good at managing difficult clients.’
‘Great mix of experience and new talent. Provides solid advice. Great industry knowledge (luxury and fashion retail).’
‘Gary Assim is an outstanding adviser, mediator and litigator. He has a natural authority and commands the room.'
‘Eloise Di Pasqua stands out to me as someone to watch. She is incredibly on the top of everything, and a delight to work with. She is astute to the legal issues but does not lose sight of the ultimate commercial goals of clients.'
Key clients
- Brooks Sports
- Next Retail
- D-Fly Group Limited
- Ann Summers
- easyGroup Limited
- Marston’s PLC
- Henkel Limited
- Volkswagen Group United Kingdom Limited (VWG)
- H&M
- Capita Plc
Work highlights
- Assisted Brooks Sports Inc to advise on a global strategy to defend attacks on its brand by both Brooks Brothers Inc and Brooks England Ltd to invalidate our clients’ ‘Brooks’ brand.
- Advised Estee Lauder on the UK aspects of its acquisition of the iconic global brand, TOM FORD.
Lawyers
Practice head
The lawyer(s) leading their teams.
Gary Assim