Latin America - Mexico

ECIJA

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Leveraging its presence across Latin America and Iberia, ECIJA fields an IP team in Mexico that acts as an integral part of the firm’s coordinated registration and protection offering for the range of IP categories. The firm’s longstanding specialism in TMT matters gives it an extra edge in digital law issues and its IP client base has considerable overlap with the digital technology space. The hire of new practice head Miguel Ángel Margáin (from Pérez Correa González) in June 2023 has substatially strengthened the practice group. Martáin is supported by dedicated senior associate Georgina García - who ‘has an impressive ability to offer straightforward solutions’ and is experienced in portfolio management across a variety of businesses. Additionally, office managing partner Ricardo Chacón oversees the full range of IP work, while TMT-practice co-head Joaquín Rodríguez is also active in relation to IP matters.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Strong points: speed in answering and responding to requirements. Skills: receptive to meet the requirements, with flexibility. I think that they do compare favorably with the teams of other firms, since they are always attentive to any new procedure that can be initiated, offering favorable solutions.’

  • ‘Georgina García: I have discussed trademark issues with Georgina. She has always handled ongoing issues with agility, thus showing that she is trustworthy and responsible. She is even thorough and committed to results.’

  • ‘Very clear and precise instructions, which makes for better management on our part.’

  • ‘Speed in response.’

  • ‘The team headed by Georgina Garcia always aims to provide a service with readiness at all times, attention to detail, and consideration of the business interests involved.’

  • ‘Georgina Garcia has an impressive ability to offer straightforward solutions while considering all the legal risks involved. That is essential for the operation of a business, as in terms of efficiency, her team becomes an ally. Joaquín Rodríguez is always flexible and willing to facilitate the client-company dynamic.’

  • ‘Great team work, deep technical knowledge and collaboration among lawyers and partners.’

  • ‘Joaquin Rodríguez and Georgina García from Ecija have deep knowledge and work together in a collaboration mode that make the final work/project stand out from other lawyers/competitors.’

Key clients

  • Atlético San Luis Football Club
  • Church & Dwight
  • Spotify
  • PIM Brands
  • Hugo Boss
  • Klimber Latam
  • ETPAY
  • Ultramar
  • Arena Social Platform
  • MediaPro Group
  • Trafimar Group
  • Wetherill Associates (WAI)
  • Expereo
  • Uils
  • Grupo Foster
  • Mujer Financiera
  • Grupo Forcca
  • Tarsus
  • Bruno Cavalli
  • Master English
  • Natural Sant
  • Boicot
  • Lumo Education
  • Nubesk
  • Hawkers Group

Work highlights

  • Advising Church & Dwight on the management of its trade mark portfolio of the group in 15 Latin American countries.
  • Advising football club Atletico de San Luis on license agreements to grant use of trade marks to the Panini Group for the purpose of participating in events related to the trading card album of the Qatar FIFA World Cup.
  • Assisting PIM Brands with an audit regarding which trade marks were registered in Mexico and which companies of the group owned such registrations.

Lawyers

Practice head

The lawyer(s) leading their teams.

Miguel Ángel Margáin