Latin America - Mexico

Hogan Lovells

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Bernardo Herrerías has led Hogan Lovells’ intellectual property offering in Mexico for over 15 years and directs a practice that is relied on by a wealth of multinationals for portfolio management, prosecution and IP litigation. Focusing on the protection, registration, and preservation of all types of IP rights, the department is familiar with a range of sectors, from the patent and design landscape of pharmaceutical products, to copyright in the entertainment industry. Herrerías’s experience in the market covers all types of IP and he has cultivated strong relationships with the patent and trademark office, customs, the office of the attorney general, and other IP-related authorities. In January 2023, Edgar Mata was promoted to counsel and he is the most senior team member after Herrerías. He acts across the full range of the practice group’s workload and has particular experience in cross-border portfolio management. Senior associates José Casillas and Valentina Schmid are also experienced practitioners of note.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘They have very good experience and a robust and diverse team.’
  • ‘They act quickly and know how to involve key people.’

Key clients

  • Walmart Apollo
  • Mars
  • Duracell US Operations
  • Sony Interactive Entertainment
  • HP Inc and Hewlett Packard Enterprise
  • Rich Products
  • Vorwerk
  • Mondelez Global
  • Peermusic
  • Nissan
  • Intuitive Surgical Operations
  • Yamaha Marine Systems
  • Dick's Sporting Goods

Work highlights

  • Advised Mondelez on its acquisition of GrupoBimbo’s Ricolino confectionery business.
  • Acted for Dick's Sporting Goods on the protection of its trade mark portfolio in Mexico.
  • Advised Sony Interactive Entertainment on the maintenance of its video game trade mark portfolio.

Practice head

The lawyer(s) leading their teams.

Bernardo Herrerías Franco