Baker McKenzie Abogados, S.C.
Baker McKenzie Abogados, S.C. acts on the full suite of IP matters, from disputes to transactional support, with the combination of its international presence and practitioners on the ground across Mexico constituting a significant plus for its international client base. The department is organised along industry lines, with partners focused on up to two sectors. Fernando Robles-Pesqueira is especially strong in the consumer goods and retail sectors and coordinates the IP litigation sub-group of the department. For patent matters, Marina Hurtado-Cruz is the lead contact; an expert on health, advertising and consumer law, she excels in healthcare and life sciences. Carlos Dávila-Peniche is in charge of the copyright and media, and the enforcement groups; his practice covers the drafting, negotiation, review and enforcement of licensing and franchising agreements, as well as technology and intangible asset transfers. The four-strong leadership group is rounded out by counsel Gresly Marcano, the name to note for brand management matters. All above named lawyers are based in Mexico City, while in Guadalajara, Daniel Villanueva-Plasencia and associate Sebastian Salido-Aguilera are the key names.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The advantage of working with Baker & McKenzie is the fact of being able to have the support of any other branch of law involved in a matter in the same firm, which shares and follows the same quality standards. Therefore, working with them, generating a collaboration with the IT team, M&A, etc., means that your affairs are safe and managed in one place with the same vision of protection for the company above all things.’
‘Carlos Dávila Peniche, as an intellectual property partner, has a very different vision from other law firms regarding intellectual property, since he is always aware of the approach as a company, the impact that actions can have, and above all, what the company needs to be able to achieve greater growth and performance. Added to that, Carlos is always available to us, that gives us security and confidence to understand that he really is a support for us.’
‘Very good company.’
‘Marina Hurtado-Cruz has excellent management.’
‘The agility and diligence with which the team works is very important to us, they have made us feel like a priority and not just another job.’
‘How quickly they attend to the requirements and how quickly they understand the needs and the information.’
Key clients
- British American Tobacco
- Meta Platforms
- Hasbro
- Spotify
- Jumeriah Beach Hotel
- Unilever
- AMR Collection
- Finvivir
- Google México
Work highlights
- Assisting British American Tobacco with the defence of its mark "BOOTS", involving 12 cancellation actions and defending its registration.
- Advising Meta Platforms on copyright matters, including content moderation and takedown notices under the Mexican Copyright Act, as well as licensing and negotiations and general advisory with the Mexican collective management societies.
- Assisting Hasbro with the defence of its trade mark "MONOPOLY".
Lawyers
Next Generation Partners
Practice head
The lawyer(s) leading their teams.
Fernando Robles-Pesquierao, Marina Hurtado-Cruz, Carlos Davila-Peniche: Gresly Marcano