A high-profile client base of major multinationals count on Baker McKenzie Abogados, S.C. for the protection of their IP rights in Mexico. The department's industry-by-industy focus benefits clients through the provision of sector specialists available to assist with regulatory issues alongside the range of IP-specific work. In its frequent defence of global trade marks the firm draws on its considerable international presence as well as its multiple offices in Mexico. For patents, Marina Hurtado-Cruz is the main contact; she excels in the healthcare and life science-related matters. Copyright and media matters are overseen by Carlos Dávila-Peniche, whose practice encompasses franchising and licensing agreements, as well as clearance and litigation strategies, both locally and regionally. Gresly Marcano heads the trade mark sub-group, managing clients’ local and global trade mark portfolios. In Guadalajara, Daniel Villanueva-Plasencia is a tech law expert who handles matters at the intersection of technology and intellectual property. Fernando Robles-Pesqueira departed the practice to establish his own firm in February 2024. All lawyers are located in Mexico City unless otherwise stated.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Professional team with in-depth subject matter expertise.’

  • ‘Always willing to help and easily accessible!’

Key clients

  • British American Tobacco
  • Jack Daniel's Properties
  • LVMH
  • The Walt Disney Company
  • Spotify
  • Netflix
  • Google México
  • General Electric and GE Healthcare
  • Armaly Sponge Company

Work highlights

  • Assisting British American Tobacco with defending its marks "RALEIGH" and "PRESIDENT" in a cancellation action based on non-use, and the filing of a defensive strategy of trade mark to defend it registration.
  • Assisting Jack Daniels to defend its main mark "JACK DANIEL'S" against a trade dress infringement from a restaurant in Mexico City.
  • Assisting LVMH with several oppositions to defend its trade mark "HENNESSY" in Mexico against third parties pretending similar registrations.

Lawyers

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

The lawyer(s) leading their teams.

Marina Hurtado-Cruz, Carlos Davila-Peniche, Gresly Marcano