A high-profile client base of major multinationals count on Baker McKenzie Abogados, S.C. for the protection of their IP rights in Mexico. The department's industry-by-industy focus benefits clients through the provision of sector specialists available to assist with regulatory issues alongside the range of IP-specific work. In its frequent defence of global trade marks the firm draws on its considerable international presence as well as its multiple offices in Mexico. For patents, Marina Hurtado-Cruz is the main contact; she excels in the healthcare and life science-related matters. Copyright and media matters are overseen by Carlos Dávila-Peniche, whose practice encompasses franchising and licensing agreements, as well as clearance and litigation strategies, both locally and regionally. Gresly Marcano heads the trade mark sub-group, managing clients’ local and global trade mark portfolios. In Guadalajara, Daniel Villanueva-Plasencia is a tech law expert who handles matters at the intersection of technology and intellectual property. Fernando Robles-Pesqueira departed the practice to establish his own firm in February 2024. All lawyers are located in Mexico City unless otherwise stated.
Testimonials
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‘Professional team with in-depth subject matter expertise.’
‘Always willing to help and easily accessible!’
Key clients
- British American Tobacco
- Jack Daniel's Properties
- LVMH
- The Walt Disney Company
- Spotify
- Netflix
- Google México
- General Electric and GE Healthcare
- Armaly Sponge Company
Work highlights
- Assisting British American Tobacco with defending its marks "RALEIGH" and "PRESIDENT" in a cancellation action based on non-use, and the filing of a defensive strategy of trade mark to defend it registration.
- Assisting Jack Daniels to defend its main mark "JACK DANIEL'S" against a trade dress infringement from a restaurant in Mexico City.
- Assisting LVMH with several oppositions to defend its trade mark "HENNESSY" in Mexico against third parties pretending similar registrations.
Lawyers
Practice head
The lawyer(s) leading their teams.
Marina Hurtado-Cruz, Carlos Davila-Peniche, Gresly Marcano