Goodrich, Riquelme y Asociados
‘A skilled, safe pair of hands on trade mark matters’, filing, prosecution and litigation in that field are the focus of Goodrich, Riquelme y Asociados’ IP team, which acts for a diverse client list both in terms of sector and size. The team is as comfortable advising major multinationals as it is start-ups looking for security establishing themselves in the Mexican market. ’Trusted advisor’ Enrique Diaz is the main contact for advisory and prosecution matters; senior partner Guillermo Sosa is the name to note for litigation; Julio Cesar Prieto advises on regulatory matters; while for patent matters, Juan Carlos Suárez is the go-to figure. Senior associate Maria Rosa Diaz is an IP litigation specialist; and from the broader pool of associates, Natalia Merino stands out in trade mark and copyright strategy.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Goodrich Riquelme y Asociados has consistently provided exceptional legal services to us in Mexico on our trademark matters. The firm is extremely client centered and has always provides us with practical, efficient and cost-effective advice which is very important to an in-house legal department.’
‘Enrique Diaz is always available for his clients. He goes above and beyond to build a relationship with his clients and to learn about their industries so that he can tailor his advice to worth within budgetary constraints but also work with the long-term strategy of the business. Enrique is always willing to go the extra mile to make certain that all our trademark matters are well taken care of. In fact, I recently had what I believed to be an emergency request, and Enrique did not blink and handled the matter most expeditiously. The filing was done, and confirmation was sent within a matter of hours so that we could rest assured that he had everything under control. I have recommended Enrique to both other in-house professionals and other law firms and will continue to do so.’
'Reliable and quick support on prosecution and litigation level. The team is seeking for quick and effective solutions.’
‘Enrique Diaz is an experienced lawyer with a very hands-on approach always striving for practical solutions. The representation in court is comprehensive and with focus on relevant details.’
‘Team is very responsive, fairly priced and reliable. They are a skilled, safe pair of hands on trade mark matters.’
‘Enrique Diaz is a trusted advisor and his team of junior attorneys are excellent. I trust their advice and counsel.’
Key clients
- Cisco Systems
- Tao Licensing
- Bayer Consumer Care
- Comité Interprofessionnel du Vin de Champagne (CIVC)
- Institut National de l’Origine et de la qualité (INAO)
- Masimo
- Beauty Essence
- Capital Brands Distribution
- Arctic Cat
- Samsung Electronics
- Amazon
Work highlights
- Advising Bayer on an infringement action against a company that made unauthorised use of the "REDOXON" trade dress.
- Assisting Masimo Corporation with a filing negotiation and settling multiple disputes in Mexico and Brazil against Massimo Dutti.
- Assisting Tao Group with filing and prosecuting an infringement action against a resort in Mexico.
Practice head
The lawyer(s) leading their teams.
Enrique Diaz, Guillermo Sosa, Julio Cesar Prieto, Juan Carlos Suarez