The intellectual property practice at Santamarina y Steta 'stands out for its versatility', frequently handling the registration of substantial IP portfolios for its diverse base of clients, as well as handling ongoing protection, prosecution and IP litigation. A mix of international companies operating in Mexico and domestic names from a variety of industries all look to the the firm for counsel across trade marks, patents and copyright. Other complementary departments of the full-service firm are also on hand to collaborate in transactional or contentious matters as needed. 'Very experienced attorney' José Pablo Pérez Zea has expertise across a broad range of IP issues, including franchising and licensing. He co-leads the department alongside younger partner Daniel Legaspi, who is equally adept in assisting Mexican companies with their IP matters abroad, as well as foreign companies requiring protection in Mexico. Counsel Efraín Olmedo rounds out the leadership group; he specialises in IP litigation and consulting, representing both plaintiffs and defendants on infringement, revocation and nullity proceedings in relation to trade mark, patent, design and copyright registrations.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Santamarina is a very reliable firm with a great IP practice. The IP team is very competent.’

  • ‘Jose Pablo Perez Zea is a very experienced attorney who provides high quality advices.’

  • ‘Agile in response, strategy design and availability.’

  • ‘I like that José Pablo Pérez is always available and I feel very good working with Efraín Olmedo, a great professional in contentious matters.’

  • ‘It has adapted to changes quickly. It adapts to the closed budgets that many clients have for certain projects. Always available.’

  • ‘The Santamarina + Steta team stands out for its versatility in meeting client requirements. For this reason, they always design responses that are adapted to each client and each case. In that sense, its very friendly and close communication and contact model that feeds that customer-oriented model. On the other hand, they are always attentive to the incorporation of new technologies in order to streamline and improve processes. Its administrative processes for managing correspondents and billing services are extremely agile.’

  • ‘Daniel Legaspi is a partner who stands out in his practice for numerous virtues: he has direct contact with the market and is always up to date on local and international regulatory developments. This allows you to provide your clients with precise, effective advice that is closely tailored to the conditions of each business and the interests involved. Samantha Maldonado is a very efficient colleague: she responds quickly and accurately to all queries and is very easy to work with. It makes everything easy and fluid.’

  • ‘The Santamarina y Steta practice stands out exceptionally in Mexico for its unique approach and ability to offer innovative solutions. What really sets the team apart is their ability to adapt and anticipate our needs and needs. Strengths and skills include a perfect combination of solid legal experience and exceptional interpersonal skills, allowing us to obtain outstanding results.’

Key clients

  • Brown Forman
  • Thr3 Media
  • Grupo Lamosa
  • Industrias AlEn
  • Grupo Posadas
  • Pirelli Tyre
  • Kimberly Clark de Mexico
  • Compañía Hulera Tornel
  • Lieb Internacional
  • Servicios Condumex

Work highlights

  • Acting for Kimberly Clark de México in a trade mark infringement action brought against the company.
  • Acting for Lieb International in a trade mark dispute against the Cuban Government.
  • Assisting Brown Forman with a trade mark dispute in the alcohol industry.

Lawyers

Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.

Practice head

The lawyer(s) leading their teams.

José Pablo Pérez Zea, Daniel Legaspi, Efraín Olmedo Velázquez