Known for its ‘deep knowledge on the subject�� and housing ’lawyers specialised in intellectual property, focused on the practice of advising national and foreign clients’, the IP department at Bello, Gallardo, Bonequi y García, S.C. is a reliable choice for portfolio management and protection. In August 2022 the team bolstered the breadth of its offering with the hire of senior associate Romeo Chora from Dumont, who has taken on leadership of the patent subgroup, as well as adding litigation strength regarding patent infringement. Chora joins a sizeable team that includes the ‘very diligent’ client favourite, Jonathan Rangel, one of the go-to experts in Mexico for the use of IP rights in the digital field; he frequently works in close conjunction with the firm’s TMT sector group. Rangel co-leads the IP team with Lilia Aguilar, whose practice focuses on IP portfolio management and protection for both domestic and international companies. Senior associate Juan Carlos Salazar has a strong focus on litigation regarding trade marks, domain names and copyright. Since publication, the firm has hired copyright and IT specialist Ricardo Sánchez Gil (formerly at González Rossi Abogados) as overall practice head – effective as of January 2024.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The level of strategy that this firm manages for aspects of industrial property and specifically counterfeit matters, is on another level. In one matter, we went through 2 firms that did not have the level of expertise until we arrived at BGBG.’

  • ‘Jonathan Rangel has advised us with a level of closeness that is not seen from other partners. It does not mean that he does not delegate tasks, but he shows his face and is in charge of every detail of the strategies that we are implementing.’

  • ‘It is an office that provides personalized attention to each company, always taking into account the needs of its client.’

  • ‘We work with Jonathan Rangel for a number of years and he is a reliable source - our preferred choice for matters in Mexico!’

  • ‘With lawyers specialized in intellectual property, focused on the practice of advising national and foreign clients, the office has a top-quality team that is very close, which constantly anticipates our needs as clients and provides us with a holistic vision of possible solutions. for our cases. Jonathan Rangel is very diligent, quick in responses and solutions to our cases, flexible and we always work with great fluidity and reciprocity. I recommend Jonathan and the team of Bello, Gallardo, Bonequi and Garcia with the assurance that the job will be done with excellence.’

  • ‘For me what makes them unique is their deep knowledge on the subject. The strongest points of the team are their commitment, follow-up, trust, knowledge. The truth is that I have not worked with other firms because I am delighted with the service provided at BGBG. They have a new system that organizes my registered trademarks in different countries for easy consultation and access, this helps us to maintain order.’

  • ‘We are happy to have BGBG help us and our clients in Mexico. They are a reliable partner and are able to deliver high quality trademark services with very reasonable charges. Their suggestions are always sharp and helpful and save us time and costs to achieve our goals in the market.’

  • ‘Jonathan Rangel and his team is whom we work with. Jonathan always gave quick attention to our inquiries and offer helpful advice in time. He is experienced and have strong knowledge across different industrial areas. We are satisfied with his exceptional good services so far.’

Key clients

  • Hisense Group Holdings
  • ERSA
  • ENPV
  • Toyoda Van Moppes
  • Livelong Pet Nutrition
  • Jansport Apparel
  • Promoción Y Operación
  • Hispasat
  • Korea United Pharm
  • Gea Group
  • The North Face Apparel
  • Kipling Apparel
  • Ifit
  • Dufry
  • The Swatch Group
  • Omega
  • Kaeser Kompressoren
  • Qualitas Compañia De Seguros
  • Remarkable
  • VF Corporation
  • Aon Mexico Business Support
  • Engencap Holding
  • Datahome
  • Universidad Latinoamericana

Work highlights

  • Advised Swiss Confederation on the analysis and response of a provisional refusal issued by the Mexican Trademark Office (MTO) regarding its mark "SWISS MILITARY".
  • Assisted ERSA with filing several patents before the Mexican Patents Office (MPO).
  • Advised Hitch on two invalidation actions against a Mexican company regarding its "HITCH" mark.

Lawyers

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

The lawyer(s) leading their teams.

Jonathan Rangel, Lilia Aguilar