Orhan Yavuz Mavioglu, Managing Partner
What do you see as the main points that differentiate ADMD Law Office from your competitors?
At ADMD, we try very hard to maintain our reputation as one of the most diligent, time-efficient, and cost-effective law firms. Our response time is exceptionally swift, acknowledging that our clients eagerly await our replies, moments after sending their inquiries. We recognise and value the urgency and importance of every request, aiming to manage the volume of inquiries by limiting the number assigned to each partner and associate. Our approach eschews unnecessary legal complexity, focusing instead on clear communication. We endeavour to minimise the use of legal jargon, opting to provide explanations in the simplest business terms wherever feasible. This commitment to clarity enhances our clients' understanding and facilitates more effective decision-making. In managing client matters, we prefer to keep our teams compact, typically assigning one or two partners to oversee correspondence for each issue. This strategy not only ensures that clients have a consistent point of contact but also preserves the boutique nature of our services. By streamlining communication in this way, we avoid overwhelming clients with multiple contacts and ensure a more personalised and coherent service experience.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
For several years, there has been a notable increase in inquiries related to e-business and intellectual property (IP) related matters. To meet this rising demand, we are committed to offering the latest service models and expertise. Additionally, there has been a growing concern regarding digital taxes, cross-border transactions, and transfer pricing issues. We are dedicated to assisting our clients in navigating these often-complex subjects. Furthermore, the shift towards remote work, a trend that has gained significant momentum since the pandemic, presents another area where adherence to Turkey's intricate employment regulations is crucial. Our focus is on ensuring compliance and providing informed guidance in these critical areas.
What's the main change you've made in the firm that will benefit clients?
We have consistently adhered to an 'open firm' policy, ensuring frequent and periodic communication with our clients. For several years, we have prided ourselves on being an online-capable firm, equipped with the necessary IT infrastructure to address a wide array of issues without the constraints of physical office space or time zones. The pandemic has underscored the value of such capabilities and policies, yielding improved outcomes and providing our clients with greater reassurance.
Is technology changing the way you interact with your clients, and the services you can provide them?
Certainly, the impact of new technologies on legal services has been evident for years, and ADMD has consistently been at the forefront, striving to leverage these advancements. Our efforts have extended from facilitating virtual meetings to ensuring secure file sharing, demonstrating our commitment to utilising such capabilities to address a broad spectrum of issues. With growing demand from our clients, we find ourselves increasingly adept and equipped. Moreover, we are becoming more familiar with and deriving greater benefits from artificial intelligence (AI) tools each day. From translations to editing, these tools are enhancing our service efficiency and reducing costs for our clients, thereby underlining our commitment to innovation and excellence in legal services.
Can you give us a practical example of how you have helped a client to add value to their business?
For example, we have aided in automating the contractual and compliance documentation for a client who is a significant employer and outsources employees to third parties, including international businesses not resident in the country, therefore facing distinctive challenges in navigating employment and tax regulations. We supported the redesign and restructuring of the client's employment affairs and outsourcing contracts, collaborating to develop new employment arrangements that comply with the evolving regulations and trends in remote and flexible work. We have undertaken the preparation of thousands of template documents for employment affairs, accommodating various scenarios and creating an accessible contracting database for efficient management. This database was then integrated into an ERP system, facilitating the easier and more efficient creation of documentary sets. Furthermore, we assisted the client in modernizing its employment discipline and ethics policies, as well as in establishing a fair and organized mediation system for resolving employment disputes through alternative dispute resolution methods.
Are clients looking for stability and strategic direction from their law firms - where do you see the firm in three years’ time?
Indeed, clients seek stability and strategic direction from their law firms, a demand that presents a considerable challenge for us as legal professionals. We endeavour to closely align ourselves with the business practices of our clients, adapting our services to better meet their evolving needs. The landscape of business and its associated terminology are swiftly changing and developing. In response, we commit to continuous education and maintain an openness to new ideas and concepts. As part of a structured approach, we provide counsel and financial support to our staff for their participation in various educational programs related to business, technology, and finance. This includes enrolment in MBA programmes and attendance at seminars covering topics such as fintech, AI tools, derivatives, crowdfunding, and data management, among others. Regarding the future of our law firm, we have experienced consistent growth over the past two decades. Looking ahead, we anticipate this trajectory to continue, marked by further expansion, the accumulation of greater experience, and the development of a