Hoogenraad & Haak

Advertising law, intellectual property. Clients include celebrities, advertising agencies and companies in the sectors FMCG, entertainment, aviation, technology, fashion and charity. Daniël specializes in particular in comparative advertising litigation and is able to co-ordinate cross-border measures.

Partner advertising law and intellectual property

Daniël Haije advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. His work also concerns the protection and enforcement of intellectual property rights (including trade marks and copyright). Based in creative hub Amsterdam, the Netherlands, Daniël’s clients include celebrities, many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.

Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University.

Dutch, English

Daniël chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.

University of Groningen, the Netherlands

Daniel is an avid guitar player and a reasonably skilled DJ. He is the proud father of two wonderful daughters.