Lloreda Camacho & Co.’s dispute resolution practice is marked by its strong international focus, with its client list primarily composed of multinational companies in the life sciences, consumer, manufacturing and TMT spheres. Class actions are a notable strong suit — in line with the IP heavyweight’s dominant regulatory offering — and it recently secured victories in two major class actions, where it represented global corporations in pharmaceutical and tobacco litigation totalling over $500m. The department is led jointly by Gustavo Tamayo, who additionally heads the TMT group and is noted for his strong telecoms expertise; and Christian Pérez Rueda, who was promoted to partner in August 2023 and maintains a comprehensive dispute resolution focus; together, they led the class action cases. Senior associate Jimmy Buenaventura provides additional practice support. In July 2023, senior associate Esteban Isaza joined from Universidad Pontificia Bolivariana, where he was a professor. Senior associate Jorge Rodríguez left the firm in June 2023. Since publication, Pérez Rueda has left the firm to establish his own boutique - effective as of November 2024.
Key clients
- Bray International
- Bajaj Auto
- Merck Sharp & Dohme Colombia
- Mccann Erickson Corporation Colombia
- Comunicacion Celular (Comcel)
- Bel Star
- Coca-Cola Bebidas de Colombia
- Spirit Airlines
- Baxalta (Takeda)
- Unilever Andina Colombia
Work highlights
- Represented Bray International in a dispute with Casaval over the allegedly unfair termination of a distribution agreement.
- Successfully represented a multinational pharmaceutical company in a product liability class action regarding vaccines.
- Successfully represented a big tobacco company in a major product liability class action.
Practice head
The lawyer(s) leading their teams.
Gustavo Tamayo