Lloreda Camacho & Co.

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An ‘expert in working on matters for multinational companies’, Lloreda Camacho & Co. specialises in advising international clients — and law firms — on domestic and cross-border commercial disputes. The multidisciplinary practice demonstrates broad experience across the full range of judicial proceedings, with the ability to draw on the wider firm’s complementary expertise in IP, competition, insurance, and consumer law. Gustavo Tamayo steers both the litigation and TMT departments and is noted for his ’strategic, energetic and communicative’ approach; he is defending US-based Bray International in a claim brought by its main distributer in Colombia (Casa De La Valvula) alleging the unfair termination of a distribution agreement. Raised to the partnership in August 2023, Christian Pérez Rueda ‘combines strategic vision and operational excellence’; he has a focus on dispute resolution, insurance, and unfair competition litigation. Senior associates Jorge Rodríguez  and Jimmy Buenaventura are also key members of the dispute resolution and insolvency team.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘This team is exceptionally strong and also expert in working on matters for multinational companies. Lawyers clearly communicate the Colombian legal system as well as the reasons for each of their recommendations; they are an absolute pleasure to work with.’
  • ‘Gustavo Tamayo is the leader of the team that I work with. He is everything you could hope for in a senior leader and strategist. He is strategic, energetic, and communicative.’
  • ‘Christian Pérez is the day-to-day leader of the team. He combines strategic vision and operational excellence.’

Key clients

  • Bray International
  • Bajaj Auto
  • Fairmont
  • McCann Erickson Corporation Colombia
  • Comcel
  • Eli Lilly Interamerica
  • Coca-Cola Bebidas de Colombia
  • Spirit Airlines
  • Baxalta (Takeda)
  • Unilever Andina Colombia

Work highlights

  • Representing Fairmont (as joint stockholder, together with Inversiones 68 4, of Agropecuaria San Diego) in proceedings initiated by Inversiones 68 4 seeking to order the liquidation of Agropecuaria San Diego.
  • Defending Bray International in a claim brought by its main distributor in Colombia (Casa De La Valvula) alleging the unfair termination of a distribution agreement.
  • Representing McCann Erickson Corporation in three disputes arising from the crash of an aircraft hired by McCann to transport a baseball team.

Lawyers

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Christian Pérez Rueda

Practice head

The lawyer(s) leading their teams.

Gustavo Tamayo, Christian Pérez