Prica & Partners
Providing ‘sound, commercially-driven advice’, Prica & Partners advises on the competition law side to corporate acquisitions, mergers, joint ventures, and business partnerships. The team also assists with daily business operations, including competition law-related compliance. Darija Ognjenović is an expert in merger clearances, restrictive arrangements, and block and individual exemptions, along with state aid and Serbian Competition Authority proceedings; and Tijana Lalić advises clients from the pharmaceutical, retail, and banking and finance sectors. Ana Krstić’s wide-ranging workload also covers the clearance of acquisitions before the Serbian Commission for Protection of Competition.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team is reactive and available.’
‘They provide sound, commercially-driven advice.’
‘Consistently demonstrates a deep understanding of competition law.’
‘Has a great ability to navigate through complex antitrust issues and provide pragmatic solutions that are adapted to the client’s situation.’
‘They have a client-centric approach and always provide advice in a timely manner.’
‘Their responsiveness and accessibility make them a trusted partner for addressing legal challenges.’
‘The individuals at Prica & Partners have a positive attitude and are focused on the needs of the client.’
‘They are dedicated to understanding and meeting the needs of stakeholders and act with high ethical standards. A great can-do attitude.’
Key clients
- AstraZeneca
- Grundfos
- Abbott
- AbbVie
- Procter & Gamble
- Ferrero Group
- dm-drogerie markt
- HBO
- Syngenta
- Klett
- Corteva Agriscience
Work highlights
- Representing Klett before the Serbian Commission for Protection of Competition, in pending antitrust proceedings regarding alleged abuse of dominance in the primary school textbook market.
- Representing Ferrero in numerous concentration clearances, further to the acquisition of international companies.
- Representing Yageo in two merger clearance proceedings before the Serbian Commission for Protection of Competition.
Lawyers
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Leading individuals
Practice head
The lawyer(s) leading their teams.
Darija Ognjenović, Tijana Lalić, Ana Krstić