Competition

Prica & Partners

With a ‘deep understanding of competition law’, Prica & Partners houses specialists in the competition law issues surrounding corporate acquisitions, mergers, joint ventures and business partnerships, as well as ongoing daily operations. The team also advises on commercial contracts to ensure regulatory compliance with competition law.; and it additionally covers cases involving restrictive agreements, vertical restraints, abuse of dominant positions, cartels, dawn raids and leniency applications. Darija Ognjenović is a highly-rated competition and corporate law specialist; Tijana Lalić ’gives very good advice’; and Ana Krstić Vasiljević‘s experience includes merger control approvals.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

‘The team is very responsive and knowledgeable. Stands out for its exceptional expertise in competition law and adeptness at navigating complex antitrust issues.’
‘Their deep understanding of competition law allows them to provide pragmatic and tailored solutions that align with the unique circumstances of clients.’
‘They possess a client-centric approach, actively listening to clients' concerns, ensuring a thorough understanding of the specific legal challenges and prioritising the needs and objectives of clients throughout the legal process.’
‘Tailored advice and recommendations that address the unique circumstances of each client.’
‘One of the team's notable strengths is the ability to provide advice promptly and in a timely manner. They understand the importance of responsiveness, recognising that legal challenges often require swift action. ’
‘The individuals not only possess positive attitudes, but also demonstrate a strong focus on fulfilling the needs of clients. Their commitment to understanding and addressing the unique requirements of stakeholders sets them apart.’
‘They approach each case or matter with a genuine dedication to providing the highest level of service.’
‘Tijana Lalić is very professional and gives very good advice. She is available for clients at any time and understands mandates in a short time. It is very pleasant to work with her.’

Key clients

AstraZeneca
Grundfos
Abbott
AbbVie
Procter & Gamble
Ferrero Group
dm-drogerie markt
HBO
Syngenta
Klett
Corteva Agriscience

Work highlights

Representing Klett (an international publishing company) before the Serbian Commission for Protection of Competition in pending antitrust proceedings, regarding alleged abuse of dominance in the primary school textbook market.
Representing an Israeli manufacturer, which in 2024 initiated ex officio antitrust competition proceedings before the Serbian Competition Commission for alleged breach of competition.
Assisting Ferrero with several concentration clearances, in relation to the acquisition of international companies.

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