Latin America - Mexico

Pérez-Llorca

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The breadth of the IP practice at Pérez-Llorca makes it reliable counsel for companies operating in Mexico, whether they need ongoing advice on rights protection or representation in court on specific issues. A large client base of both domestic and international market-leaders instruct the team, and as the practice has become increasingly recognised, it has acted on more cross-border matters, co-ordinating counsel across Latin America. In a near 30-year career, Pablo Hooper has established himself as one of the market’s leading names across trade mark, copyright, franchising and entertainment matters; he particularly stands out for strategic litigation regarding the protection of intellectual property rights. Co-leading the department alongside Hooper is Alberto Pliego, whose broad slate of work currently encompasses the real estate, energy and technology sectors. In support, associate Lirio Salgado (‘the knowledge she has on the subject is evident’), is the main contact for patents work; and fellow associate Constantino Aquique supports on litigation.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Excellent Work!’

  • ‘High knowledge about IP.’

  • ‘The González Calvillo team with whom I have a relationship is highly efficient and the response time is very fast, in addition to being very friendly and experts on the topics they know about.’

  • ‘Pablo Hooper is very friendly, he is always willing to answer any questions and does so in a professional and efficient manner. His disposition and kindness make him stand out. Lirio Salgado is very technical in her responses and the knowledge she has on the subject is evident, her response is always almost immediate and kind. She is a great person and excellent professional.’

Key clients

  • Accor
  • Aldo Group International
  • Cloud Kitchens
  • CME
  • Compass
  • Crumbl Cookies
  • Harcourts
  • MarbleLife
  • Margaritaville
  • Mary Browns
  • Plave Koch (Jack In The Box)
  • SayaBio
  • Sight Diagnostics UK
  • Sonestas
  • Thor Urbana
  • Wyndham

Work highlights

  • Advising Thor Urbana on all IP portfolio matters in Mexico.
  • Acting for Wyndham on infringement actions against former franchisees that are still using Wyndham’s intellectual property, or any other use by a third party.
  • Advising Crumbl Cookies on trade mark prosecution and other IP related matters seeking to protect exclusive rights arising out of its expanding operations.

Lawyers

Rising stars

Lirio Salgado

Lirio Salgado

Associate at González Calvillo

Leading individuals

Pablo Hooper

Pablo Hooper

Partner at González Calvillo

Next Generation Partners

Alberto Pliego

Alberto Pliego

Partner at González Calvillo

Practice head

The lawyer(s) leading their teams.

Pablo Hooper, Alberto Pliego